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Toilet Tissue Survey Feb 2021

Thank you very much for taking the time to give us your feedback so that we can make our toilet tissue even better!

As a thank you for your response, we will randomly select 50 respondents to receive a pack of pocket pack tissues. If you would like to enter, please don't forget to include your name and address at the end of this survey.

This data is viewed by Consuma Paper Products personnel only & we take every measure to ensure that your data is secure.
If you have any queries regarding our data privacy policy or wish to withdraw your consent at any time please contact us at survey@consuma.co.uk
For our full Data Privacy Policy please click here

We really appreciate your time and input.

1. Can you please tell us where you usually buy your groceries?

2. What brand of toilet roll do you occasionally buy or buy regularly - please tick all that apply

3. What type of toilet tissue do you buy regularly - please tick all that apply

Lotioned toilet tissue (eg aloe vera, coconut oil)
Quilted toilet tissue
Printed /fragranced toilet tissue
Eco toilet tissue (eg recycled paper, bamboo etc)
Extra soft toilet tissue
Extra thick toilet tissue
Standard toilet tissue
Value/Economy
Other -please specifiy Please enter an 'other' value for this selection.

4. Why do you buy this toilet roll?

5. What do you think makes a toilet tissue "the best/most premium" toilet tissue?

6. How important/unimportant are the following to you when buying toilet roll:

Space Cell	Very unimportant	Somewhat unimportant	Neither important nor unimportant	Somewhat important	Very important
Best quality	Best quality: Very unimportant	Best quality: Somewhat unimportant	Best quality: Neither important nor unimportant	Best quality: Somewhat important	Best quality: Very important
Cheapest price	Cheapest price: Very unimportant	Cheapest price: Somewhat unimportant	Cheapest price: Neither important nor unimportant	Cheapest price: Somewhat important	Cheapest price: Very important
Softness	Softness: Very unimportant	Softness: Somewhat unimportant	Softness: Neither important nor unimportant	Softness: Somewhat important	Softness: Very important
Thickness	Thickness: Very unimportant	Thickness: Somewhat unimportant	Thickness: Neither important nor unimportant	Thickness: Somewhat important	Thickness: Very important
Strength	Strength: Very unimportant	Strength: Somewhat unimportant	Strength: Neither important nor unimportant	Strength: Somewhat important	Strength: Very important
Number of plys (layers of tissue)	Number of plys (layers of tissue): Very unimportant	Number of plys (layers of tissue): Somewhat unimportant	Number of plys (layers of tissue): Neither important nor unimportant	Number of plys (layers of tissue): Somewhat important	Number of plys (layers of tissue): Very important
Number of sheets(length of roll)	Number of sheets(length of roll): Very unimportant	Number of sheets(length of roll): Somewhat unimportant	Number of sheets(length of roll): Neither important nor unimportant	Number of sheets(length of roll): Somewhat important	Number of sheets(length of roll): Very important
Size of sheet	Size of sheet: Very unimportant	Size of sheet: Somewhat unimportant	Size of sheet: Neither important nor unimportant	Size of sheet: Somewhat important	Size of sheet: Very important
Easy tearability (along the perforations)	Easy tearability (along the perforations): Very unimportant	Easy tearability (along the perforations): Somewhat unimportant	Easy tearability (along the perforations): Neither important nor unimportant	Easy tearability (along the perforations): Somewhat important	Easy tearability (along the perforations): Very important
Eco	Eco: Very unimportant	Eco: Somewhat unimportant	Eco: Neither important nor unimportant	Eco: Somewhat important	Eco: Very important
Quilting/cushioning	Quilting/cushioning: Very unimportant	Quilting/cushioning: Somewhat unimportant	Quilting/cushioning: Neither important nor unimportant	Quilting/cushioning: Somewhat important	Quilting/cushioning: Very important
Lotioned/balmed (eg aloe vera)	Lotioned/balmed (eg aloe vera): Very unimportant	Lotioned/balmed (eg aloe vera): Somewhat unimportant	Lotioned/balmed (eg aloe vera): Neither important nor unimportant	Lotioned/balmed (eg aloe vera): Somewhat important	Lotioned/balmed (eg aloe vera): Very important
Fragranced	Fragranced: Very unimportant	Fragranced: Somewhat unimportant	Fragranced: Neither important nor unimportant	Fragranced: Somewhat important	Fragranced: Very important
Printed design	Printed design: Very unimportant	Printed design: Somewhat unimportant	Printed design: Neither important nor unimportant	Printed design: Somewhat important	Printed design: Very important

7. Please tell us how important/unimportant are the following if you were to buy a premium toilet roll:

Space Cell	Very unimportant	Somewhat unimportant	Neither important nor unimportant	Somewhat important	Very important
Softness	Softness: Very unimportant	Softness: Somewhat unimportant	Softness: Neither important nor unimportant	Softness: Somewhat important	Softness: Very important
Thickness	Thickness: Very unimportant	Thickness: Somewhat unimportant	Thickness: Neither important nor unimportant	Thickness: Somewhat important	Thickness: Very important
Strength	Strength: Very unimportant	Strength: Somewhat unimportant	Strength: Neither important nor unimportant	Strength: Somewhat important	Strength: Very important
Number of plys (layers of tissue)	Number of plys (layers of tissue): Very unimportant	Number of plys (layers of tissue): Somewhat unimportant	Number of plys (layers of tissue): Neither important nor unimportant	Number of plys (layers of tissue): Somewhat important	Number of plys (layers of tissue): Very important
Number of sheets(length of roll)	Number of sheets(length of roll): Very unimportant	Number of sheets(length of roll): Somewhat unimportant	Number of sheets(length of roll): Neither important nor unimportant	Number of sheets(length of roll): Somewhat important	Number of sheets(length of roll): Very important
Size of sheet	Size of sheet: Very unimportant	Size of sheet: Somewhat unimportant	Size of sheet: Neither important nor unimportant	Size of sheet: Somewhat important	Size of sheet: Very important
Easy tearability (along the perforations)	Easy tearability (along the perforations): Very unimportant	Easy tearability (along the perforations): Somewhat unimportant	Easy tearability (along the perforations): Neither important nor unimportant	Easy tearability (along the perforations): Somewhat important	Easy tearability (along the perforations): Very important
Eco	Eco: Very unimportant	Eco: Somewhat unimportant	Eco: Neither important nor unimportant	Eco: Somewhat important	Eco: Very important
Quilting/cushioning	Quilting/cushioning: Very unimportant	Quilting/cushioning: Somewhat unimportant	Quilting/cushioning: Neither important nor unimportant	Quilting/cushioning: Somewhat important	Quilting/cushioning: Very important
Lotioned/balmed (eg aloe vera)	Lotioned/balmed (eg aloe vera): Very unimportant	Lotioned/balmed (eg aloe vera): Somewhat unimportant	Lotioned/balmed (eg aloe vera): Neither important nor unimportant	Lotioned/balmed (eg aloe vera): Somewhat important	Lotioned/balmed (eg aloe vera): Very important
Fragranced	Fragranced: Very unimportant	Fragranced: Somewhat unimportant	Fragranced: Neither important nor unimportant	Fragranced: Somewhat important	Fragranced: Very important
Printed design	Printed design: Very unimportant	Printed design: Somewhat unimportant	Printed design: Neither important nor unimportant	Printed design: Somewhat important	Printed design: Very important

8. Please rank which is most important if you were to buy a premium/top quality toilet roll (where 1 is the most important and 5 is the least important): *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5
Softness	Rank Softness as 1 out of 5	Rank Softness as 2 out of 5	Rank Softness as 3 out of 5	Rank Softness as 4 out of 5	Rank Softness as 5 out of 5
Thickness	Rank Thickness as 1 out of 5	Rank Thickness as 2 out of 5	Rank Thickness as 3 out of 5	Rank Thickness as 4 out of 5	Rank Thickness as 5 out of 5
Strength	Rank Strength as 1 out of 5	Rank Strength as 2 out of 5	Rank Strength as 3 out of 5	Rank Strength as 4 out of 5	Rank Strength as 5 out of 5
Quilting/Cusioning	Rank Quilting/Cusioning as 1 out of 5	Rank Quilting/Cusioning as 2 out of 5	Rank Quilting/Cusioning as 3 out of 5	Rank Quilting/Cusioning as 4 out of 5	Rank Quilting/Cusioning as 5 out of 5
Lotioned	Rank Lotioned as 1 out of 5	Rank Lotioned as 2 out of 5	Rank Lotioned as 3 out of 5	Rank Lotioned as 4 out of 5	Rank Lotioned as 5 out of 5

9. What do you believe makes a toilet roll sheet thicker?

10. Do you know how many layers/plys of tissue are in the toilet tissue you normally buy?

11. Before buying your toilet roll, would you normally check the number of plys/layers in a sheet?

12. Do you prefer a flat smooth sheet or a sheet with an emboss or quilting?

13. Do you prefer a plain sheet or a coloured pattern printed on the sheet?

14. In your opinion, what does a "lotioned" toilet tissue do (tick all that apply)?

15. Do you prefer a non lotioned sheet or a lotioned sheet?

16. Which type of toilet tissue do you think is the most luxurious?

17. Would you be willing to pay more for "the best/most premium" toilet tissue?

Please enter an 'other' value for this selection.

18. What do you think makes a facial tissue "the best/most premium" facial tissue?

19. Why would you buy a lotioned Facial Tissue (e.g. Balsam)

Thank you so much, now finally a few short profile questions in closing. Just so you know, we compile this data for our internal research purposes only to give us a better insight into our consumer. Rest assured we take every measure to ensure that your data is secure. This data is viewed by Consuma Paper Products personnel only.

20. Please tell us your gender?

21. If you don't mind sharing, please let us know your age?

22. Can you please tell us your household make up (tick whichever fits best)

Please enter an 'other' value for this selection.

23. If you don't mind sharing, please advise us on your household income

24. In a few months we will be looking for people who want to take part in research on toilet rolls. If you would be willing to take part and be happy to receive 2 samples of toilet paper (a week apart), please tell us your email. We will contact you again to confirm your availability prior to mailing you the samples for testing. This question requires a valid email address.

25. If you would like to be entered into the draw to win a pack of pocket tissues please tell us your name for address purposes (eg Mrs Alice Brown)

26. Please tell us the first line of your address (including house name/flat number e.g. 123 Acacia Gardens)

27. Please tell us the second line of your address e.g. North Shields)

28. Please tell us the third line of your address (e.g. Lincs)

29. Please tell us your postcode (e.g. BT32 3HL)

30. Please feel free to make any additional comments here

31. We, at Consuma Paper Products, take your privacy seriously & it is important to us that you understand that we collect this data for our own use to give us a better insight into you our consumer & to help us further improve our products & offerings to best suit your needs. We take every precaution to store your data securely.

Please check below to offer your consent.

I consent for Consuma Paper Products to use my personal data for internal research purposes only.